Over the years, I have done everything from video scripts to annual reports; website copy to articles - and a whole lot in between. Whatever the project, I take pride in delivering excellent work, on time and on budget. Below are a few samples of my writing that I am able to share and that are not subject to an NDA. I have tried to cover all bases, but if there is anything you don’t see here that you want to see, just reach out and ask.
A small sampling of my work.
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Minimalist and highly technical website
Client: Starlogik
Brief: Write high-level technical web copy using as few words as possible
My Role: Learn the technical product, strip it to its essence, and make it sound human -
JVLUP whiteboard video script for ILRI
Client: Graphic Harvest / ILRI
Brief: Explain “Joint Village Land Use Planning” in a short explainer
My Role: Translate a complex concept into an engaging, elder-friendly script -
Magazine articles for Grond tot Mond
Client: Grond tot Mond magazine
Brief: Write feature-length articles rooted in real agricultural stories
My Role: Research, interview and write compelling, down-to-earth features -
Lazy Dodo Brand Blueprint
Client: Lazy Dodo
Brief: Create a brand strategy and story to guide design and marketing teams
My Role: Developed the blueprint that got everyone excited and singing from the same hymn sheet -
10X Staff Welcome Booklet
Client: 10X Investments
Brief: Write an onboarding booklet that felt warm, clear and professional
My Role: Imagine the newbie’s experience, then write in a way that welcomed and informed -
Script for Lusandi Medical Animations Studio
Client: Lusandi Medical Animations Studio
Brief: Write a 2–3 minute explainer that also works as a funding pitch
My Role: Craft a narrative-driven script balancing story, emotion and a strong CTA -
Urban Kraal Website
Client: Urban Kraal Capital
Brief: Write website copy for a vibrant South African real estate impact fund
My Role: Communicate their investment focus and purpose in clear, confident copy that felt grounded and credible -
Marktoe! Articles
Client: Marktoe! magazine (for Agrimark)
Brief: Write monthly lifestyle articles linked to different Agrimark departments
My Role: Research and write engaging pieces on topics like gardening, pet care, home hacks and outdoor living -
Abalobi / Graphic Harvest
Client: Abalobi
Brief: Write a 5-minute whiteboard explainer video for both small-scale fishers and the public
My Role: Scripted a factual yet emotive narrative that explained the platform, and highlighted the crisis in our oceans -
Name Generation
Client: Drink Clean SA
Brief: Name a sustainable water brand using recyclable cartons, with a focus on environmental impact
My Role: Develop a name that evokes clean water, conscious choices, and the wider impact of ditching plastic -
KykNet Campaign
Client: kykNET
Brief: Create a clever, copy-led campaign to showcase the channel’s range of programmes
My Role: Write witty Afrikaans copy with humour and flair to capture kykNET’s voice and variety -
Discovery Leadership Summit
Client: Discovery Leadership Summit 2018
Brief: Support headline speakers and shape event messaging for a high-profile global summit
My Role: Wrote interview questions and speaker notes for headliners, including Bill and Hillary Clinton and David Cameron